Says who Spanky?

An Ecom brand owner once told Ben Settle, “Ben I get your point… but your ideas won't work for my niche.”

And to that Ben replied, “says who Spanky?”

I can't say for sure if Ben actually called that dude Spanky to his face.

But it doesn't matter to me either way.

Ben's got humour in bucket loads.

And loads of copywriting knowledge as well. [
FYI, Ben is my favorite copywriter, and in my own opinion, the greatest 21st century copywriter alive. Next up for me are Alin Dragu, Chris Orzechowski, Svetoslav Dimitrov and Daniel Throsell… in that order.
​

In fact, I strongly believe that if you're an up and coming copywriter who doesn't learn from at least 1 of the dudes I listed, then you aren't serious yet. Anyway, I've digressed, back to Ben's story.]

So in an email to his list last month, Ben told the story of an ecom brand owner who said Ben's way of writing emails (something some people, probably Ben as well, call the Email Players Methodology) wouldn't work for his niche.

But the evidence says otherwise.

Cuz in that same email Ronaldo Del Luca, a copywriter and Email Players subscriber sent Ben an unsolicited testimonial about how Ben's approach of plain text emails ONLY has helped him steal get 3 clients from a particular graphic design ecom agency.

And if there's anything you should know about Ben's style of writing emails, is that he's strictly plain text.

In fact, he built his ESP Berserker Mail on that core principle.

[To my knowledge, it is the only ESP that doesn't allow images of any kind. And in my own righteous and humble yet absolutely correct opinion, it is the world's best ESP.

Why I don't use it myself, is a story for another day tho… BTW feel free to email me and I'd tell you why in detail with a story or two to boot.]

Now, telling you that every great copywriter prefers plain text emails to graphic emails is one thing.

[Not some, “every.”]

Telling you why they do it is another thing.

Anyway, I'll save the why for tomorrow.

JAI